Category: Social Media Marketing:


Anyone who knows me knows I’m ALL about efficiency. Anything I can do to save time or streamline a process in my life merits consideration.  Sometimes… More


Have a Group Strategy   The first and most basic way to engage with others on LinkedIn is really pretty simple: join groups where your potential… More


When people tell me they don’t understand how LinkedIn can be used as a sales tool, my response is, “what have you been doing to engage?” … More


  Setting up your Company Page helps people find it when they do company searches, but LinkedIn also allows you to promote your company’s branding messages,… More


More and more individuals and businesses every day are recognizing the opportunities that LinkedIn presents because of its massive database of individuals and companies.  As a… More


  Many industrial and manufacturing companies don’t realize that they can create a “Company” LinkedIn page.  The LinkedIn Company database is growing by leaps and bounds,… More


  As recently as five years ago, it was only BtoC companies doing anything with video on the Internet to entice customers.  That was BG –… More


  We may be living in a Web 2.0 world, but you’d never guess that looking at the vast majority of websites for manufacturers and other… More


  I’ve written in detail about ways that manufacturers and industrial companies can start using Twitter and LinkedIn for engagement and relationship building; but I’ve stayed… More


While trade show attendance in the industrial sector seems to be in decline, I hear some very interesting stories from companies that are leveraging social media to… More


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