Create a value proposition that makes it crystal clear how your company differs from the competition. Does your company have a “value proposition” that all of… More
At a time when marketing budgets are being cut to the bone, it’s more important than ever to make your print ads compelling. Here are some… More
Slow and Steady Does It! Before I founded Marketects, I worked for large corporations. I was directing the marketing communications activities, but sometimes had to sell… More
A good visual piece, whether it’s a business card, flier, display ad, or even email ad, should grab the reader and be easy to look at. … More
If you don’t have a plan to tell you where you’re going – how will you know when you get there? This has been one of… More
It doesn’t matter how great your e-newsletter or email ad is if it never makes it to its destination. People have to actually read it! … More
Too often, ad concepts get evaluated on gut instinct – especially when you’re sending them around for approvals from other managers. Rather than letting the project… More
If you want to create ad copy that sells, start thinking about emotions. I know, I know – I’ve said before than an engineer can smell… More
Answer this question about your company, “Why should I buy from you?” “Why should I buy from you” is what your customers and prospects ask themselves… More
I’m not an engineer, but for many years I’ve been developing communications designed to sell products and services to engineers. Here are some things I’ve learned… More
