Unless you’ve been hiding in a cave for months, you know that the U.S. economy is in some serious trouble.There are very few industries that haven’t… More
When a visitor comes to an industrial website, they most likely already know something about your company. They’ve probably done research and they’re looking for… More
This isn’t my typical “how to” marketing communications article; but it does have to do with business communication and it happens to be especially relevant to… More
Once you’ve established your goals and objectives, there are three main components to consider in an industrial video marketing strategy: content, viral, and search engine… More
More smart industrial marketers are recognizing the power of online video marketing. The benefits are numerous, not the least of which is a significant leap… More
As recently as five years ago, it was only BtoC companies doing anything with video on the Internet to entice customers. That was BG –… More
I’ve written in detail about ways that manufacturers and industrial companies can start using Twitter and LinkedIn for engagement and relationship building; but I’ve stayed… More
In the world of manufacturing and industrial business, it’s not uncommon for a company to have achieved annual revenues of $5-10 even $20 million, without… More
The 2’nd article in Bernard Martin’s series on social media use for industrial companies focuses on YouTube. There is a lot of hype surrounding social media… More
What do you think is the key to a great industrial brand strategy?After many years of creating marketing communications that were intended to take an industrial… More
