If you’re an industrial marketer and a social media skeptic, it will be hard for me to convince you that Twitter can be valuable to… More
What is Twitter, really? That’s a question I get a lot since I began my quest to understand social media in the context of the… More
Of all the major social media sites, I find Twitter to be the most misunderstood. I even have to admit that as recently as a… More
Bring up Twitter at a business meeting with people from manufacturing or the industrial world, and you’re bound to hear things like “I don’t see… More
You may already have a profile on LinkedIn. Most industrial marketers I talk to do.Unfortunately, most of those industrial marketers create a profile on LinkedIn… More
Start your exploration of social media techniques closest to home: on your own website. Try to think of your website as your social media hub. … More
I recently read a well researched white paper on social media use in the industrial sector. The paper’s survey data supports what I… More
I was meeting with one of my manufacturing clients recently and we were discussing whether or not he should add a blog to his company’s… More
There’s a shift going on in the world of marketing communications. If you’re responsible for marketing in a manufacturing or industrial service company, you’re probably more… More
One of my Twitter followers asked me a question today: “What’s the difference between industrial marketing communications and regular BtoB marketing communications?” In the Twitterverse my… More
