I’m not an engineer, but for many years I’ve been developing communications designed to sell products and services to engineers. Here are some things I’ve learned… More
“Branding” is one of those marketing buzz words, but a lot of industrial companies fail to recognize how it relates to them. Yes, even in the… More
This isn’t technically a post about marketing – but it is about communication, and the way that the Internet is impacting HOW we communicate. If you… More
I guess I’m dating myself to say that my Mom taught me that I should always say “please and thank you” and that when you’ve made… More
