Suppose you met a promising prospect at a conference or trade show and began a conversation. Then the prospect showed a real interest in following up… More
A new year brings many changes, including new marketing tactics, trends and technology. Exciting new opportunities and ideas are already overwhelming the blogosphere, along with plenty… More
We live and work on a web that is full of data from the latest crude prices to obscure building materials, and almost all of these… More
Did you know that use of mobile phones to access the web has gone up 700% since 2010, according to KPCB? The average user spends about… More
Search engine optimization, or SEO, is more important than ever before in the competition for qualified visitors to your website. With 84% of B2B marketers using… More
I write a lot about the advantages of inbound marketing and how it can help increase business for industrial companies. I also have many conversations about it, and… More
With an abundance of analytical data available to marketers today, having data to guide marketing planning and strategy has become the norm; but there is far… More
4, 8, 15, 16, 23, and 42. If you were a fan of the series Lost, you probably remember those numbers. The show’s characters were required… More
How much is social media marketing (SMM) worth to the corporate world? The answer may surprise you: today, more than 200 billion dollars. In 2014, Facebook alone… More
