In business, what type of person is an “eagle?” Eagles are visionaries, risk takers, and innovators. They are self-motivated and take on a sense of ownership… More
In my last post, we covered situations in which an industrial company will probably not benefit from B2B social media marketing. So what does it look… More
Industrial companies are slowly, very slowly, coming around to the fact that they cannot continue to ignore social media as a marketing channel. There are many… More
You know you need one. You read about it all the time. Adding a blog to your website will increase traffic and improve your search… More
EVERY company has a differentiator. Take 3 brands of high performance, industrial lubricants. Let’s assume that each company basically does the same thing. However, a potential… More
The essence of good marketing is first, making target customers aware of a product or service; second, persuading them that it will meet their needs or… More
The term “brand” originated from the practice of using a scorching iron to “brand” a unique symbol into the hides of livestock so ownership could be… More
An interior designer friend of mine complained to me several years ago that HGTV was giving the public a false impression of how easy and inexpensive… More
Search, Online, Inbound, Internet, Digital – whatever you choose to call this form of marketing – it takes time and specialization to get results. Few industrial,… More
As B2B marketing becomes ever more complex due to the influx of online marketing channels, many industrial marketers are still stuck in a simplistic mind-set that… More
