As copywriters, we’re asked so often if we “do SEO” that we wrote “SEO vs Copywriting: A Primer” in response. The short answer is…yes and no…. More
We are swamped with text everyday in our inboxes, on websites, blogs and social media. Industrial video, in contrast, is more fun, more dynamic. Video’s popularity… More
A successful Inbound Marketing strategy thrives on content. It is your content that will: [list style=”circle”] Come up in search results and drive traffic to… More
With many industrial companies just recently opening up to the opportunities that Inbound (or Digital) Marketing has to offer, there is a lot of confusion… More
Many industrial marketers still find SEO, or search engine optimization, a mystery. In a perfect world, Search Engine Optimization would be a one-time task. A… More
For an Exxon, GE, Dow Chemical, or any other huge, international company with multiple divisions, keeping a continuous stream of content on your website and… More
Blogging has been around on the Internet since 2004, but most industrial companies are just beginning to think about adding a blog to their website. … More
If you’ve been trying to figure out ways to engage with customers and prospects through social media, by now you probably have a Blog (and… More
Once you’ve established your goals and objectives, there are three main components to consider in an industrial video marketing strategy: content, viral, and search engine… More
More smart industrial marketers are recognizing the power of online video marketing. The benefits are numerous, not the least of which is a significant leap… More
