When we think of “industrial services,” our minds often jump to the oil and gas sector. Images of massive refineries, drilling rigs, and pipelines come to… More
According to Accenture Interactive, the most beloved brands in the United States for this year were Apple, Microsoft, Netflix, Samsung, and Sony. They were ranked by… More
I hope you’ve benefited from reading the previous three parts of this four-part brand strategy series! As promised in Part 3, in this final part of… More
In parts one and two of this brand strategy development series, I wrote a lot about what constitutes a “brand,” why it is critical for your… More
In part one of this blog I talked about what a brand strategy really is versus what it is not. I pointed out the importance of… More
As anyone who has worked with me knows, I like to keep things simple. I believe confusing tactics are used by marketing firms who don’t want… More
You know what your business is all about right? You have a set message, a target audience, and you have an edge over the competition that… More
People love a good story, especially when it comes to businesses. Today, your customers aren’t only investing in your products and services, they’re investing in your… More
I write a lot about Inbound (Internet) Marketing … the need for a world class website, social media marketing, search engine optimization, and content marketing. Some… More
Your company already has a tried and true marketing plan. Ads in industrial magazines, direct mail, attendance at a few key trade shows, a company brochure…. More
