You Can’t Please Everyone…Or Maybe You Can Convincing different members of an organization that your product or service is better than your competitors’ can be daunting…. More
Numbers … they condense our world into the organized and understandable with a simple equation. In marketing, we rely heavily on numbers to tell us if… More
We try to write about all aspects of industrial marketing, often going into very specific detail about how best to execute certain initiatives, as well as… More
In parts one and two of this brand strategy development series, I wrote a lot about what constitutes a “brand,” why it is critical for your… More
In part one of this blog I talked about what a brand strategy really is versus what it is not. I pointed out the importance of… More
As anyone who has worked with me knows, I like to keep things simple. I believe confusing tactics are used by marketing firms who don’t want… More
I write a lot about Inbound (Internet) Marketing … the need for a world class website, social media marketing, search engine optimization, and content marketing. Some… More
Your company already has a tried and true marketing plan. Ads in industrial magazines, direct mail, attendance at a few key trade shows, a company brochure…. More
EVERY company has a differentiator. Take 3 brands of high performance, industrial lubricants. Let’s assume that each company basically does the same thing. However, a potential… More
The essence of good marketing is first, making target customers aware of a product or service; second, persuading them that it will meet their needs or… More
