Category: Industrial Marketing:


The term “brand” originated from the practice of using a scorching iron to “brand” a unique symbol into the hides of livestock so ownership could be… More


Search, Online, Inbound, Internet, Digital – whatever you choose to call this form of marketing – it takes time and specialization to get results. Few industrial,… More


As B2B marketing becomes ever more complex due to the influx of online marketing channels, many industrial marketers are still stuck in a simplistic mind-set that… More


How can you integrate Inbound Marketing tactics with traditional? We never tell a client to throw out all their traditional marketing to adopt Inbound Marketing.  In… More


Early in my career, I thought of myself as a “marketing person.”  Over time and through experience I came to realize that great marketers must also… More


Unless you’ve been hiding in a cave for months, you know that the U.S. economy is in some serious trouble.There are very few industries that haven’t… More


  As recently as five years ago, it was only BtoC companies doing anything with video on the Internet to entice customers.  That was BG –… More


  In the world of manufacturing and industrial business, it’s not uncommon for a company to have achieved annual revenues of $5-10 even $20 million, without… More


  Having a marketing communications plan to guide your marketing efforts is important to help you stick to a schedule, gauge the results of your marketing,… More


After you’ve analyzed your customers, your competitors, and your own company, you should have enough insight to craft a value proposition for your company.  The idea… More