There’s a shift going on in the world of marketing communications. If you’re responsible for marketing in a manufacturing or industrial service company, you’re probably more… More
One of my Twitter followers asked me a question today: “What’s the difference between industrial marketing communications and regular BtoB marketing communications?” In the Twitterverse my… More
I’m not an engineer, but for many years I’ve been developing communications designed to sell products and services to engineers. Here are some things I’ve learned… More
