Statistics don’t lie. LinkedIn is the largest social media platform for professionals, including individuals and organizations. It’s hard to believe that many small to mid-sized companies… More
Suppose you met a promising prospect at a conference or trade show and began a conversation. Then the prospect showed a real interest in following up… More
How much is social media marketing (SMM) worth to the corporate world? The answer may surprise you: today, more than 200 billion dollars. In 2014, Facebook alone… More
Social media has given rise to the age of the consumer and marketing strategies are still catching up to meet the demands of this age. Now… More
Do you know that most of your industrial customers will refuse to engage with your sales team until they have completed over half their buying decision… More
If your B2B company’s content is the message, social media marketing is the vehicle that drives that message home. The key is knowing what kind of… More
In my last post, we covered situations in which an industrial company will probably not benefit from B2B social media marketing. So what does it look… More
Industrial companies are slowly, very slowly, coming around to the fact that they cannot continue to ignore social media as a marketing channel. There are many… More
Industrial companies are becoming more open to the idea of Inbound Marketing, but often when we start talking about social media marketing (SMM) as a critical… More
Have a Group Strategy The first and most basic way to engage with others on LinkedIn is really pretty simple: join groups where your potential… More
