Many industrial and manufacturing companies don’t realize that they can create a “Company” LinkedIn page. The LinkedIn Company database is growing by leaps and bounds,… More
If you’ve been trying to figure out ways to engage with customers and prospects through social media, by now you probably have a Blog (and… More
When a visitor comes to an industrial website, they most likely already know something about your company. They’ve probably done research and they’re looking for… More
As recently as five years ago, it was only BtoC companies doing anything with video on the Internet to entice customers. That was BG –… More
The 2’nd article in Bernard Martin’s series on social media use for industrial companies focuses on YouTube. There is a lot of hype surrounding social media… More
How to Launch a Successful Email Marketing Campaign Just like any other marketing initiative, a successful email marketing campaign requires careful planning, implementation, and evaluation… More
Start your exploration of social media techniques closest to home: on your own website. Try to think of your website as your social media hub. … More
