I hope you’ve benefited from reading the previous three parts of this four-part brand strategy series! As promised in Part 3, in this final part of… More
In parts one and two of this brand strategy development series, I wrote a lot about what constitutes a “brand,” why it is critical for your… More
In part one of this blog I talked about what a brand strategy really is versus what it is not. I pointed out the importance of… More
As anyone who has worked with me knows, I like to keep things simple. I believe confusing tactics are used by marketing firms who don’t want… More
We can all agree that content marketing has its place in those notably “hip” industries, but it should be a major player in every business’s online… More
After you’ve analyzed your customers, your competitors, and your own company, you should have enough insight to craft a value proposition for your company. The idea… More
ESTABLISH GOALS for future growth – where do you want to be? After you’ve taken an honest assessment of your competitors and target customers –… More
There should be 3 areas of discussion and discovery during your VP (Value Proposition) Development Workshop with the VP Team you’ve assembled. As you finish… More
A value or selling proposition, simply put, is a statement of several sentences that clearly states what your company offers its customers and how you… More
You would be amazed at how many well established industrial companies have never gone through the process of defining their value proposition or developing a… More
