Blog


If you don’t have a plan to tell you where you’re going – how will you know when you get there?  This has been one of… More


  It doesn’t matter how great your e-newsletter or email ad is if it never makes it to its destination.  People have to actually read it! … More


Too often, ad concepts get evaluated on gut instinct – especially when you’re sending them around for approvals from other managers.  Rather than letting the project… More


If you want to create ad copy that sells, start thinking about emotions.  I know, I know – I’ve said before than an engineer can smell… More


Answer this question about your company, “Why should I buy from you?” “Why should I buy from you” is what your customers and prospects ask themselves… More


I’m not an engineer, but for many years I’ve been developing communications designed to sell products and services to engineers. Here are some things I’ve learned… More


“Branding” is one of those marketing buzz words, but a lot of industrial companies fail to recognize how it relates to them.  Yes, even in the… More


This isn’t technically a post about marketing – but it is about communication, and the way that the Internet is impacting HOW we communicate. If you… More


I guess I’m dating myself to say that my Mom taught me that I should  always say “please and thank you” and that when you’ve made… More