Category: Industrial Social Media:


Statistics don’t lie. LinkedIn is the largest social media platform for professionals, including individuals and organizations. It’s hard to believe that many small to mid-sized companies… More


Suppose you met a promising prospect at a conference or trade show and began a conversation. Then the prospect showed a real interest in following up… More


How much is social media marketing (SMM) worth to the corporate world? The answer may surprise you: today, more than 200 billion dollars. In 2014, Facebook alone… More


Social media has given rise to the age of the consumer and marketing strategies are still catching up to meet the demands of this age. Now… More


Do you know that most of your industrial customers will refuse to engage with your sales team until they have completed over half their buying decision… More


If your B2B company’s content is the message, social media marketing is the vehicle that drives that message home. The key is knowing what kind of… More


You’ve finally made it: the last post in our Google Plus series!  We’ve spent a lot of time researching exactly what Google Plus is and how… More


If you’ve been following our Google Plus for Industrial Companies series, you’ve probably already left your newbie status behind and are ready to become a major… More


What comes to mind when you think Google Plus for industrial companies? Hopefully your answer is “integration.” Unlike other social media channels, Google Plus (Google+)  integrates… More


Communication. It’s the cornerstone of all great relationships: marriage, friendships, business partnerships, and – you guessed it – customer relations. Fortunately, communication with your customers, potential… More


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