Category: Industrial Social Media:


Statistics don’t lie. LinkedIn is the largest social media platform for professionals, including individuals and organizations. It’s hard to believe that many small to mid-sized companies… More


Suppose you met a promising prospect at a conference or trade show and began a conversation. Then the prospect showed a real interest in following up… More


How much is social media marketing (SMM) worth to the corporate world? The answer may surprise you: today, more than 200 billion dollars. In 2014, Facebook alone… More


Social media has given rise to the age of the consumer and marketing strategies are still catching up to meet the demands of this age. Now… More


Do you know that most of your industrial customers will refuse to engage with your sales team until they have completed over half their buying decision… More


If your B2B company’s content is the message, social media marketing is the vehicle that drives that message home. The key is knowing what kind of… More


In my last post, we covered situations in which an industrial company will probably not benefit from B2B social media marketing. So what does it look… More


Industrial companies are slowly, very slowly, coming around to the fact that they cannot continue to ignore social media as a marketing channel. There are many… More


Industrial companies are becoming more open to the idea of Inbound Marketing, but often when we start talking about social media marketing (SMM) as a critical… More


Have a Group Strategy   The first and most basic way to engage with others on LinkedIn is really pretty simple: join groups where your potential… More