Let Industrial Video Bring Your Products into the Spotlight

Posted on Sep 24, 2012 by Kerry O'Malley

We are swamped with text everyday in our inboxes, on websites, blogs and social media. Industrial video, in contrast, is more fun, more dynamic. Video’s popularity is ever increasing. Today 37% of Internet usage is made up of video streaming.

Bring your potential customers up close

Industrial video relies on both sight and sound and speaks to our emotions. The viewer is naturally drawn into the story you are telling. He can watch your equipment running with close-up and overall views to understand each step of the industrial process. Whatever his native language, he can understand the messages you are sending out to him : precision, performance, low noise levels, fast product change-over. A three-minute video says more than an eight-page brochure. It is the ideal media to communicate on an international level.

Boost your SEO

YouTube is a subsidiary of Google, so it is the best hosting platform for your videos worldwide. A video posted on YouTube obtains a higher ranking than a page off your website, based on the same amount of keywords.

All you need to do is create your own dedicated channel, label each video using relevant keywords, and link it to the appropriate website page, including a call-to-action.

Professional or not?

Small businesses can look much larger if they portray their facilities and especially their production areas in a professional manner. A well-written script, a high definition image, clever mounting and a catchy tune will bring your company image to a new level.  If you make more videos later on, try and apply the same template.

You can easily see that a self-made video has much less impact. It is merely a static view of your product or facility and carries no emotion.

Your next video could be for…

 1.  The launch of a new product

2.  A customer testimonial

3.  A successful application

4.  Standard start-up or maintenance procedures

Filming members of your staff (if they are comfortable in front of a video camera) is an additional asset, as it communicates about the professionals behind your products.

Written by Amanda Etheridge of Words and Action.

Author: Kerry O'Malley

omalley@marketectsinc.com

Marketects was founded in 1999 by Kerry O’Malley, a proven marketing communications professional in international, manufacturing companies. Working on the “other side of the desk,” she hired ad agencies to manage her employers’ advertising and P/R programs. Frustrated over the lack of attention and level of enthusiasm she was looking for in the marketing agencies she worked with, Kerry realized that there was a definite need for a full-service marketing firm that specialized in working with industrial companies. She resolved that her clients would always receive the highest level of service possible and never feel like the last kid chosen for the team.

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