As anyone who has worked with me knows, I like to keep things simple. I believe confusing tactics are used by marketing firms who don’t want… More
Cost effective Inbound Marketing works for industrial companies? Yes, it’s true, and it needs to be a part of your company’s overall marketing plans ASAP! When… More
You know what your business is all about right? You have a set message, a target audience, and you have an edge over the competition that… More
If your B2B company’s content is the message, social media marketing is the vehicle that drives that message home. The key is knowing what kind of… More
Our last post said it all: content marketing grows your online network and directly connects you with your target market(s). Now, let’s cover the “how.” As… More
We can all agree that content marketing has its place in those notably “hip” industries, but it should be a major player in every business’s online… More
People love a good story, especially when it comes to businesses. Today, your customers aren’t only investing in your products and services, they’re investing in your… More
I write a lot about Inbound (Internet) Marketing … the need for a world class website, social media marketing, search engine optimization, and content marketing. Some… More
Your company already has a tried and true marketing plan. Ads in industrial magazines, direct mail, attendance at a few key trade shows, a company brochure…. More
Bright. Shiny. New. Kind of addictive, right? And if you’re in the marketing game — heck, even if you just own a TV — you know… More
