While I don’t advocate amassing thousands of followers on Twitter, I do believe in consistently cultivating quality followers – and my list of followers has grown… More
Taglines are rarely discussed, seldom analyzed and hardly ever researched. In fact, they’re woefully missing across the industrial landscape. When I work with a newer… More
By this time, even if you’re an industrial marketer, I’ve convinced you that you need to be on Twitter. This post isn’t about what Twitter… More
I recently gave a proposal to a well established industrial company that is considering a complete rebranding effort. Although hugely successful, their current logos (for… More
If you’re an industrial marketer and a social media skeptic, it will be hard for me to convince you that Twitter can be valuable to… More
What is Twitter, really? That’s a question I get a lot since I began my quest to understand social media in the context of the… More
Of all the major social media sites, I find Twitter to be the most misunderstood. I even have to admit that as recently as a… More
Bring up Twitter at a business meeting with people from manufacturing or the industrial world, and you’re bound to hear things like “I don’t see… More
You may already have a profile on LinkedIn. Most industrial marketers I talk to do.Unfortunately, most of those industrial marketers create a profile on LinkedIn… More
Start your exploration of social media techniques closest to home: on your own website. Try to think of your website as your social media hub. … More
