There are literally hundreds of applications, both web and desktop based, that can help you manage, monitor, maximize, and automate your Twitter AND other social… More
Here’s an important fact for industrial businesses to grasp: at last count (and this changes by the minute) there were 1.8 billion people ONLINE. That… More
Social media marketing, email marketing, print advertising, trade shows, promotional events . . . billions of dollars spent on marketing communications every year, and marketers… More
As an industgrial marketing strategist, I am always challenging my industrial clients to experiment with less traditional forms of marketing. Although email marketing has become… More
As an industrial marketer, I find it much more intriguing to discuss the opportunities that exist for manufacturers in the world of social media or… More
While I don’t advocate amassing thousands of followers on Twitter, I do believe in consistently cultivating quality followers – and my list of followers has grown… More
Taglines are rarely discussed, seldom analyzed and hardly ever researched. In fact, they’re woefully missing across the industrial landscape. When I work with a newer… More
By this time, even if you’re an industrial marketer, I’ve convinced you that you need to be on Twitter. This post isn’t about what Twitter… More
I recently gave a proposal to a well established industrial company that is considering a complete rebranding effort. Although hugely successful, their current logos (for… More
If you’re an industrial marketer and a social media skeptic, it will be hard for me to convince you that Twitter can be valuable to… More
