Although you may not have developed a social media strategy – yet – if you’ve registered on a site, like LinkedIn, you have a profile. Your… More
The most effective trade show displays deliver a punch of visual impact that makes a strong first impression and communicates your key messages in a matter… More
Is it time to create a new brochure, or to update an existing one? Maybe you’ve been putting it off because you’re not quite sure where… More
When I emailed the November issue of “Marketechniques,” I was reminded of a lesson I learned long ago but was in too big of a hurry… More
Create a value proposition that makes it crystal clear how your company differs from the competition. Does your company have a “value proposition” that all of… More
At a time when marketing budgets are being cut to the bone, it’s more important than ever to make your print ads compelling. Here are some… More
Slow and Steady Does It! Before I founded Marketects, I worked for large corporations. I was directing the marketing communications activities, but sometimes had to sell… More
A good visual piece, whether it’s a business card, flier, display ad, or even email ad, should grab the reader and be easy to look at. … More
If you don’t have a plan to tell you where you’re going – how will you know when you get there? This has been one of… More
It doesn’t matter how great your e-newsletter or email ad is if it never makes it to its destination. People have to actually read it! … More
