In the world of manufacturing and industrial business, it’s not uncommon for a company to have achieved annual revenues of $5-10 even $20 million, without… More
Having a marketing communications plan to guide your marketing efforts is important to help you stick to a schedule, gauge the results of your marketing,… More
After you’ve analyzed your customers, your competitors, and your own company, you should have enough insight to craft a value proposition for your company. The idea… More
ESTABLISH GOALS for future growth – where do you want to be? After you’ve taken an honest assessment of your competitors and target customers –… More
There should be 3 areas of discussion and discovery during your VP (Value Proposition) Development Workshop with the VP Team you’ve assembled. As you finish… More
A value or selling proposition, simply put, is a statement of several sentences that clearly states what your company offers its customers and how you… More
You would be amazed at how many well established industrial companies have never gone through the process of defining their value proposition or developing a… More
Social media marketing, email marketing, print advertising, trade shows, promotional events . . . billions of dollars spent on marketing communications every year, and marketers… More
As an industrial marketer, I find it much more intriguing to discuss the opportunities that exist for manufacturers in the world of social media or… More
Taglines are rarely discussed, seldom analyzed and hardly ever researched. In fact, they’re woefully missing across the industrial landscape. When I work with a newer… More
