If you’re an industrial marketer and a social media skeptic, it will be hard for me to convince you that Twitter can be valuable to… More
What is Twitter, really? That’s a question I get a lot since I began my quest to understand social media in the context of the… More
Of all the major social media sites, I find Twitter to be the most misunderstood. I even have to admit that as recently as a… More
Bring up Twitter at a business meeting with people from manufacturing or the industrial world, and you’re bound to hear things like “I don’t see… More
You may already have a profile on LinkedIn. Most industrial marketers I talk to do.Unfortunately, most of those industrial marketers create a profile on LinkedIn… More
Start your exploration of social media techniques closest to home: on your own website. Try to think of your website as your social media hub. … More
I recently read a well researched white paper on social media use in the industrial sector. The paper’s survey data supports what I… More
If you’re an industrial service or manufacturing business considering using Twitter as part of an overall social media marketing strategy, there are a few things… More
Although you may not have developed a social media strategy – yet – if you’ve registered on a site, like LinkedIn, you have a profile. Your… More
