Bright. Shiny. New. Kind of addictive, right? And if you’re in the marketing game — heck, even if you just own a TV — you know… More
In business, what type of person is an “eagle?” Eagles are visionaries, risk takers, and innovators. They are self-motivated and take on a sense of ownership… More
The term “brand” originated from the practice of using a scorching iron to “brand” a unique symbol into the hides of livestock so ownership could be… More
Early in my career, I thought of myself as a “marketing person.” Over time and through experience I came to realize that great marketers must also… More
Unless you’ve been hiding in a cave for months, you know that the U.S. economy is in some serious trouble.There are very few industries that haven’t… More
This isn’t my typical “how to” marketing communications article; but it does have to do with business communication and it happens to be especially relevant to… More
As recently as five years ago, it was only BtoC companies doing anything with video on the Internet to entice customers. That was BG –… More
In the world of manufacturing and industrial business, it’s not uncommon for a company to have achieved annual revenues of $5-10 even $20 million, without… More
What do you think is the key to a great industrial brand strategy?After many years of creating marketing communications that were intended to take an industrial… More
Having a marketing communications plan to guide your marketing efforts is important to help you stick to a schedule, gauge the results of your marketing,… More
