Category: Industrial Marketing:


Believe it or not, there are still some business owners who are unsure of the value of a digital marketing campaign. Despite the steep decline in… More


If you’ve been following our Google Plus for Industrial Companies series, you’ve probably already left your newbie status behind and are ready to become a major… More


I write a lot about Inbound (Internet) Marketing … the need for a world class website, social media marketing, search engine optimization, and content marketing.  Some… More


Content is king, not only on your website but when publishing to your social media channels, too.  That’s why knowing what to post on your industrial… More


Set up is complete, and now you’re free to hit the open Google+ road.  But how exactly should you (and your industrial company) navigate it? By… More


Just when you get one social media platform under your belt, along comes another one: Google+.  As easy as it is to feel overwhelmed and shout… More


Your company already has a tried and true marketing plan. Ads in industrial magazines, direct mail, attendance at a few key trade shows, a company brochure…. More


EVERY company has a differentiator. Take 3 brands of high performance, industrial lubricants.  Let’s assume that each company basically does the same thing.  However, a potential… More


The essence of good marketing is first, making target customers aware of a product or service; second,  persuading them that it will meet their needs or… More


The term “brand” originated from the practice of using a scorching iron to “brand” a unique symbol into the hides of livestock so ownership could be… More


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