The essence of good marketing is first, making target customers aware of a product or service; second, persuading them that it will meet their needs or… More
The term “brand” originated from the practice of using a scorching iron to “brand” a unique symbol into the hides of livestock so ownership could be… More
Search, Online, Inbound, Internet, Digital – whatever you choose to call this form of marketing – it takes time and specialization to get results. Few industrial,… More
As B2B marketing becomes ever more complex due to the influx of online marketing channels, many industrial marketers are still stuck in a simplistic mind-set that… More
How can you integrate Inbound Marketing tactics with traditional? We never tell a client to throw out all their traditional marketing to adopt Inbound Marketing. In… More
Early in my career, I thought of myself as a “marketing person.” Over time and through experience I came to realize that great marketers must also… More
Unless you’ve been hiding in a cave for months, you know that the U.S. economy is in some serious trouble.There are very few industries that haven’t… More
As recently as five years ago, it was only BtoC companies doing anything with video on the Internet to entice customers. That was BG –… More
In the world of manufacturing and industrial business, it’s not uncommon for a company to have achieved annual revenues of $5-10 even $20 million, without… More
Having a marketing communications plan to guide your marketing efforts is important to help you stick to a schedule, gauge the results of your marketing,… More
